OWN – Apollo 2015


Design Concept: Our design concept behind this Concert Series was inspired by the Apollo Theatre and its history. We felt that the ethsetics should be classy and respectful to both the history and the artists participating in the concert series. To frame in the talent, we decided to use an abstract digital picture frame that could transform and adapt to every song and artist throughout the run of the series. We honored the history of the artists using a series of collages of their historic moments. These were displayed on a high resolution video wall by Screenworks. We used the retro tungsten style lights to take the audience back to the roots of the music.

Lighting & Production Design by Matt Shimamoto
Lighting Direction by Mark Butts
Previz support from Early Bird Visual